Pegasus - Yerinde Ye Retargeting
Pegasus is Turkey’s low-cost airline and believes that everything that’s local is best in its hometown. So, we wanted to find food lovers and make them fly to our destinations to enjoy local foods in their original hometowns. But where were these people? Nowhere other than yemeksepeti.com, the biggest online food delivery portal of Turkey.
HOW DO YOU FLY TO YOUR NEXT DINNER?
Let’s say Ali orders pizza from yemeksepeti.com. When he’s finished eating it, he goes online and he sees a banner that says “That pizza you just had, it tastes so much better in Rome, you should fly there and taste it for yourself”. He clicks on the banner, buys a ticket to Rome to have Italian pizza for his next dinner.
HOW DO WE KNOW WHAT YOU HAD FOR DINNER?
We categorized local foods according to their hometowns and then matched every local food with a flight destination. We invited those who had pizza to Rome, those who had fish&chips to London, and so on. We used retargeting to display a different banner for each user, talking about the food s/he just had.
"Fly to Your Next Dinner" was awarded the 2 Silver Apple at the Crystal Apple Awards, certificate of achievement at MediaCat Felis Awards, Golden Mixx at Mixx Awards and certificate of achievement at Kırmızı Ödülleri.