Turkcell #BakBakalım & #BenBakarım Campaign
Mothers who don’t have internet data on their mobile phone generally call their children and asks for anything to seek on internet. We inspired by mothers’ most common Turkish saying "Bak Bakalım" and created a multi-channel campaign for Turkcell’s Mobile Internet Data Offers.
After having a good effect with "#BakBakalım" film, we launched our campaign's second film, "#BenBakarım". The Mother who decided to have a Turkcell's Mobile Internet Data in the first film, now surprises her child saying "Ben Bakarım".