Garanti Bankası KonserVe Application
KonserVe is a mobile application for event hunters to follow events sponsored by Garanti Bankası and collect points by attending or sharing these events. On application, these points turn into gifts such as free concert ticket, meeting with musicians, artist signed albums and more.
We created a new strategy for the brand and through this strategy, we created a new motto: Tadından Yenmeyen Aplikasyon.
Then we started a launch campaign for KonserVe with a commercial movie and landed in different media channels such as magazines, newspapers, internet and field.